Friday, November 12, 2010

PayPal strives to become standard payment mechanism for online, mobile and physical worlds

PayPal is on track to eclipse the "core" auctions business of its parent company eBay. And over the past couple of weeks, it has solidified its position on several fronts — transactions on mobile devices, within Facebook, via micropayments, and for point-of-sale (i.e., "real world") purchases. Over the past year, eBay's online-payments business, which includes Bill Me Later as well as PayPal, grew from 30% of the company's total revenues to 37% ($838M).

Mobile payments represent the biggest area of growth for both the industry as a whole and for PayPal. MasterCard and Visa are both assembling systems for mobile payments. There are rumors that PayPal will become the default payments method for Android apps on Google phones.

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